Radio Proposel

Proposal

In radio we got set a task in which to make an advert in which is for an actually business for us to play on Infuse radio. We had to get into pairs I went with Olivia. We went and ask Thorntons and they said they would be happy to for us to make an advert for them. We got a signed piece of paper saying that we got permission to use their business to make our advert about. 

Then we research about Thornton and we found out that their slogan was Chocolate heaven since 1911, and we decided to use that in our advert. Then we looked on their website to see what chocolate we could advertise about we choose Continental which is their box of chocolate. 

We then came up with our advert it is going to start with a sound of someone unwrapping a chocolate wrapper and eating it then it is going to be a female women voice saying chocolate heaven since 1911 and then its going to say Thorntons the chocolate you've been dreaming about and all through out this advert there is going to be soothing music playing in the background.


Our Target Audience would be woman which are 20+ because that's when you actually start buy chocolates and want to receive a box of continental chocolates and the box is very mature as well.